Vice President of Sales (US)
AI/Engineering Start-up
Location: US (Remote)
Salary: Circa $400k – $450k OTE (50/50) + stock/benefits
The Role
As VP of Sales – US, you’ll be the architect of commercial growth in North America, building and scaling the revenue engine from early traction to repeatable, predictable enterprise growth.
We’re looking for a hands-on, player-coach sales leader who thrives in fast-moving start-up environments and knows how to sell complex technical solutions into engineering-led organizations. You’ll take ownership of the US go-to-market strategy, personally leading high-value enterprise deals while building the systems, processes, and team needed to scale from $1M ARR to $10M+.
This is a rare opportunity to join an ambitious AI company at a defining stage—shaping market strategy, influencing product direction, and helping transform how physical systems are engineered through AI. If you’re equally comfortable closing strategic deals, coaching high-performing teams, and building sales infrastructure from the ground up, we’d love to speak with you.
What You'll Do & Achieve
- Build and execute the US sales strategy, driving expansion from mid-market into enterprise accounts
- Own the complete sales cycle: pipeline generation, qualification, product demonstrations, negotiations, and closing
- Personally lead and close complex, high-value enterprise deals with engineering, product, and operations stakeholders
- Develop compelling messaging and positioning aligned to customer pain points across design workflows, DFM, design reviews, and engineering change management
- Transform current sales efforts into a structured, measurable, and predictable revenue engine
- Improve win rates, pipeline conversion, and overall sales performance through disciplined execution
- Build, hire, coach, and develop the US sales organization over time
- Establish scalable sales processes, KPIs, forecasting, and CRM rigor
- Partner closely with Marketing on demand generation, positioning, and market expansion strategies
- Collaborate cross-functionally with Product and R&D teams, ensuring customer insights directly influence product roadmap and company strategy
- Represent the company at industry events, conferences, and strategic customer meetings
- Become a trusted voice in the market at the intersection of AI, engineering, and manufacturing innovation
Who You Are
- 7–10+ years of B2B SaaS sales experience, including leadership responsibilities
- Proven track record of consistently closing $50K–$250K+ ARR enterprise deals in complex sales environments
- Experience selling into engineering, manufacturing, or industrial organizations
- Strong understanding of engineering workflows, with familiarity in CAD / PLM ecosystems (e.g. SolidWorks, Creo, Windchill) considered a major advantage
- Experience building and scaling sales processes within early-stage or high-growth start-ups
- Comfortable operating strategically while staying highly hands-on—a true player-coach mindset
- Strong commercial instincts with the ability to translate technical product value into clear business outcomes
- Highly motivated, resourceful, and energized by building something from the ground up
